Did you know that 95% of small sized businesses fail because their owners don't pay enough attention to sales copy? Whether you are a professional speaker or coach, every professional wants more clients. Even more, they want to entice clients to stay a while, and continue an ongoing relationship. Your Online sales copy matters. The biggest mistake your Web site or other sales pieces may make is that they don't really serve the needs and desires of your visitor. When we don't convey our convin.