My friend has a website that has been online for 3 years, and each year he nets six figures. His site is a niche site selling mostly collectible christmas ornaments. His site shows up number one at google, msn, yahoo, and a few smaller search engines for some specific keywords. Yet his site gets very little traffic from the search engines. Why? Because there isn't much demand for his keywords on google or the other SE's even though he is number one. So how does he get traffic and earn mone.