Who Should Read This Article?Anyone nursing a new (especially untested and unproven) - idea for a business, and/or who is at a loss as to whether or not it will be beneficial to undertake a formal business plan preparation process. The ideas presented in this article are just that - ideas. You are expected -- and strongly encouraged - to apply your discretion in assessing their usefulness or relevance to your situation.“Market research does not work. One cannot do market research on something th.