There have been so much fuss about how to get the best links back to your site. A lot suggested that reciprocal linking is the way to go and yet you get this reminders that not necessarily all backlinks are credited by search engine specially Google to a particular site if such link source is not related to your site.
Another is the submission to website directories which is a really over rated form of pr improvement, the benefits of submitting to these directories is not equal to the effort yo.