Use This Quick 3-Question Evaluation Process, So You Can Be
Sure Your Message Will Sell!EVALUATION #1: "Well, I Would Hope So!" When you make a claim,
don't think about it in terms of words coming out of your mouth.
Think of it in terms of words entering your prospects ears.
Then you'll realize how ridiculous some claims actually sound.Whenever you make a claim, ask yourself if the prospect will
immediately echo this response: "Well, I would hope so!" For
instance, an insurance agency faxe.