If you are trying to get an opt-in email list going for you website, you might be wondering where to start. The most important rule to understand is that you must persuade your website visitors to let you have their, oftentimes guarded and protected, email addresses.Remember, a lot of people surfing the web these days are pretty internet savvy. They are aware of spam, hate spam and do not want spam in their inbox?ever. If they do not feel they are getting something out of joining your email lis.