Does this sound familiar to you? Your friend asks you, "What have you been up to?" You say, " I'm into Internet marketing." "What's that?" You then proceed to tell them how you market a product on the Internet. You tell them about headlines, ad copy, advertising and ezines. "What's an ezine?" You explain it's like a magazine they would find in a drugstore; the difference is it comes in your email. Everything is going fine for about ten minutes until you notice their eyes are starting to glaze .