You’re the proud owner of a great business, and you want to tell the world. While that is a good idea, you need to do it right, or ruin your company’s reputation. In the online world, people don’t know you, they know your business. Follow some basic rules to keep your reputation intact. 1. This is the big one: DO NOT SPAM! I cannot emphasize this one enough. If you buy an email list, make sure it is from a reputable company. Some just wander through the web harvesting email addresses. If the l.