Anatomy of a Podcast - The Explore Your Voice Show If you have not heard about podcasting yet then it's time to throw away all those useless SEO ebooks and make a start .Of all the techniques I have used to build traffic and customers to my sites this one is by far the best. By a mile. Podcasting ( a term coined by Adam Curry) is the business of attaching an audio file, usually an mp3, to an RSS feed. An RSS feed is a simple XML file that lists the content on a site. That content might be art.