Did you know that when people make a purchase, they generally buy with their emotions and then justify their decision with logic later on? What? You didn't know that? If you truly want to succeed in business, you need to learn and understand how using psychology can set you apart from the rest of your competition and take your business to the next level. Psychology can be applied to all aspects of your sales and marketing efforts and will give you that all important "edge" over your competi.