Are you considering taking part in a trade show for the first time? It can be quite an investment in time and money, so get the answers to the following questions first. 1.Is the trade show focused? You want to make sure it will be attracting your target market. Talk with the people who are putting on the trade show and find out. 2.Ask the promoters how they plan to promote it. Billboards, TV, radio and newspaper ads, trade journals? Make sure its going to be well publicized. 3.Get the h.