Every business needs a web site. We used to say that to business owners and get strange looks in return. "Why do I need a web site?" the manager of a pizza restaurant once asked. Of course, we now see a very large number of customers looking up their neighborhood pizza maker with search engines. They will try Yahoo or HotBot before turning to the more traditional Yellow Pages. The restaurant owner no longer wonders why he should be online. As more and more businesses get their own web sites, .