Have you ever tried to get "buy-in" from others or have others tried to get it from you? The other day I was coaching a client I'll call Larry. Larry was telling me how he had gotten his co-worker Patrick to "buy-in" to his plan for handling a sales event. Patrick said he'd go along with Larry's plan, but after the meeting, Larry said that his "win" felt hollow; he had this nagging feeling that it wasn't genuine. Sure enough, as the weeks passed, Patrick didn't do what he had agreed to and Larry.