Did You know that you can buy a Simpson's edition of monopoly! What's wrong with plain old monopoly? Nothing as far as I'm concerned. However which edition of monopoly would you choose for someone who was an avid Simpson's fan? You see the makers of monopoly have taken their product and created new niches from it. Why? Not for the usual reasons-The original market was too large- they were already dominant anyway. No the reason was to give the game appeal to more people by making it more.