Metrics fraud is a subject which is not discussed but I feel will come into mainstream conversations as Internet Advertising matures. I have been in the Internet marketing industry for five years now and I have seen many numbers come and go. The single ubiquitous truth, however, is that these numbers are often never questioned. I have learned that in the age of Internet time, where decision-making processes are considered obsolete if they take more than 3 days and everything needs to be done .