You've made your website, added a great title and keywords in the meta tags. That's it, right?Not quite. There is another simple strategy to get more bang out of the content of your page – knowing what words people are using for their searches and then incorporating them into your website.Here's a handy tool that will be your guide to finding those words: Let's step through an example for a candle business:Type candle in the search box and the results return christmas candle, yankee candle, ma.