I was recently speaking with a mutual friend who has been in sales for several years about the benefits of CRM. (For the sake of this newsletter, we'll call him Jim) Jim was quick to comment on how he didn't like any of the current CRM software packages, and had used several of them for his various employers. Jim told me how he swore by Outlook and that he had used it for many years, and had developed such efficiency that every other solution was less effective for him. **********************.