Don't let yourself be diverted by communications tactics
playtime. You know, straying from the main Public relations
game plan by juggling a press release against a radio
interview, or a brochure against an op-ed.Those "beasts of burden" who will carry your message to
you target audiences will come in handy at the right time.For you, the main public relations consideration must be
attracting the support of those external audiences whose
behaviors have the most effect on your enterprise. But .