If you've ever earned enough money to put some aside, like most people you've probably invested it with an eye toward security – since, perhaps, you can't imagine yourself ever getting rich. "Most people dream of becoming rich, but it isn't their first choice," Rich Dad said. That's because the effort to make money and uncertainty of becoming rich disturbs them and they seek refuge in the easier goals of security or comfort. People who make security and comfort their first and second choices.