Got one? Two? Three? If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales! We all have competitors, and the more you have, the more important it is that you have a Unique Selling Proposition (at least one). Allow me to explain. Let's use a recent example of a company that sells laser toner cartridges... Do you think they have competition online? You bet .