April 22, Austrian famous fashion brand Swarovski computer technology with TCL signed a swarovski crystal earrings strategic cooperation agreement, indefinitely TCL launched enchase 33 computers also star Swarovski imitated crystal, the new laptop founded in 1895, the fashion brands into consumer electronics market.
The reporter understands, in cooperation with TCL computer Swarovski crystals before swarovski crystal and pearl earrings beginning in 2010, and including Nokia, Samsung, Philips, LG electronics, international consumer electronics giant of a similar cooperation. Philips, it issued July 2010 using Swarovski crystal U plate and imitation products, Nokia and Samsung also successively swarovski crystal hoop earrings introduced Swarovski edition of set limit to mobile phones.
Of course this fashion brands and combination of consumer electronics from Swarovski UK began not before, with automobile brand Lamborghini, Ferrari’s cooperation, Philips swarovski earrring components and Nike shoes brand cooperation has not caused such a chain reaction, early last year, LG electronics and even launched using Swarovski crystals wholesale imitated crystal products. TCL computer technology deputy general manager, said even in TCL, it includes computer color television, mobile phone, TCL many swarovski earrring patterns companies are in with Swarovski strategic cooperative consultation, TCL group and the fashion brand cooperation will be indefinitely."
He also says, "We don't like other brands of products to the concept of luxury, we hope to mass production." Apparently TCL is hope using Swarovski crystals sale fashion brand effect to lift its swarovski earrrings wholesale consumer electronics products from the brand image, Philips, Nokia, LG brand the cooperation of sales of the products, the effect is good.
"We in the product development design, before the world 27 region, the concentration of research, we swarovski get the result we launched the product to give a great confidence, we also believe that technology can and fashion the perfect combination of." Philips consumer electronics world division chief executive vice President and once said. But the swarovski crystals combination of fashion and consumer electronics in Swarovski sale can be as the biggest beneficiaries or Swarovski. The reporter understands, this enterprise in 2003, global sales have reached seventeen million Euros, then rapid growth in 2006, and its global sales of 23.3 billion Euros.
In the past few years of rapid growth of Swarovski jewellery on the rapid growth of its quantity, to swarovski beads present its in more than 40 countries around the world since 2003, the 225 increased to 400, On the other hand, the Swarovski’s business scope has been from the past crystal ornaments, crystal handicraft, crystal gifts extends to the field of industrial crystal.
Swarovski national sales director told reporters, Swarovski jewelry and consumer electronics swarovski earrings cooperation from 2006, over the past two years, but this aspect of the business has become the fastest growth in our".
According to introducing, at present the LG and Philips are Swarovski’s biggest customers, in the long run in swarovski sale the consumer electronics is expected to exceed sales of imitated crystal Swarovski wholesale jewelry products sales revenue tradition in China market, jewelry products sales revenue of Swarovski 70-80%, now has a percentage drops greatly.
The reporter understands, Swarovski enter the Chinese market has ten years, except in Beijing, Shanghai, and swarovski wholesale other areas with retail agency is through the agent to expand business, but due to adhere to the brand strategy never sale, after ten years after nearly three years of the period, the business began to obtain the annual growth of more than twice over.
For family enterprises with Swarovski, consumer electronics enterprise strategic cooperation is one of the swarovski uk biggest 110 years of business, and the change of the cooperative if can larger development, the enterprise will complete thoroughly business transformation.
But there are also professionals on the transformation of Swarovski rings jewelry is not valued, insiders, consumer swarovski charms electronics giant with Swarovski cooperation is short-term behavior, if cannot achieve the purpose of promoting the sales, it may give to the Swarovski high-end fashion brand image, will cause damage.
Post je objavljen 16.11.2010. u 08:29 sati.