An exchange of links, also known as reciprocal linking, is simply swapping links with another site. In return for another site posting your link, you post their link on yours. You can trade different types of links, including banners, text links, buttons, etc. One of the best ways to get traffic while waiting to be listed by search engines is through link exchanges with other quality sites. This will also help you to get better search engine rankings. You can easily go after your target mar.