There is an old saying that I agree with 100%. "Nothing kills a bad product faster than good advertising." The same applies to Web sites. Nothing will suck up money faster than a poorly structured Web site that can’t convert sales. You might have the best product in the world. However, if your site isn’t specifically designed to convert visitors to sales, you’ll be wasting a lot of money to bring traffic to a dead site. All your marketing efforts and advertising dollars will go right down the.