The bad news is: All the time. The good news is: It isn’t that hard. “Market research” may sound like a complicated concept, but it’s something you do all the time. It’s just a matter of becoming aware of it, and orienting it toward your product or service. Most people, once they get the hang of it, love it. In fact many of us can’t stop doing it! We are all consumers as well as sellers. All day long we are bombarded with sales messages, by the marketing of others. Paying attention to what g.