Things are rough today for online businesses. The economy is struggling to get back on track. Spam is clogging up the inboxes of everyone, making email marketing less effective. And anti-spam software seems delighted to target legitimate email as junk.Today, you must step up your tactics to keep your customers buying and away from the competition next door on the cyberspace highway.Study your competitor's marketing and advertising. Sign up to their email list. Can you offer more than they can? .