Many people find it really hard to write for business and marketing purposes about themselves and/or their product or service – much harder than it is to write about someone or something else. If that sounds familiar, read on; in this article professional business writer Suzan St Maur shares her top tips on how to write about yourself and what you do, efficiently and effectively. 1.Before you do anything else, ask yourself not what you want to say, but what you want to achieve with the text..