The fourth step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Obviously, visitors to the site are the first audience. You must also keep in mind the second audience, search engine robots. Both audiences are extremely important and, fortunately, both want the same thing.Lean, Mean LayoutYour site needs to be clean and quick if you want to be successful. Slow, cluttered sites inevitably fail because visitors and spiders.