Build Your Web Site. And then what? Unlike the phrase made famous by the movie, "Field of Dreams", starring Kevin Costner and James Earl Jones, just because you build your web site does not necessary mean "they" will come. Oh sure, the spiders of some Search Engines will find your web site but that does not guarantee any significant listing or any sort of major traffic jam. And also, you can surely count on those spiders belonging to the email harvesters that will find your web site and the.