The “Three Cs” in building customer relationships are a key component of professional selling skills.Indianapolis, IN (PRWeb) November 23, 2003 – The deal is coming down to the wire. The buyer perceives the competitor’s solution as marginally superior, but the slight underdog still wins the sale. In this case, the adage, people buy from people they like, proves true.In the audiobook, “Sound Advice on Sales Strategies,” author Tom Snyder, a vice president with sales consultancy Huthwaite, says .