Most of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and…”, well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember who the commercial represented.The reason I mention this particular commercial is not because of the number of times it was aired but rather because of the message it was sending. This company knew the importance of potential clients hearing something about.