Nathaniel Branden - Valuing Love I do not know if there has ever been a time in history when the word love has been used so promiscuously as it is at present. We are told constantly that we must "love" everyone. Leaders of movements declare that they "love" followers they have never met. Enthusiasts of personal-growth workshops and encounter-group weekends emerge from such experiences announcing that they "love" all people everywhere. Just as a currency, in the process of becoming more an.