The title of this article also happens to be the title of one of the greatest ads of all time, written by a man named Joe Karbo.Joe was was one of the foremost copy-writers, headline writers and direct response experts of all time.Joe established precedents, and built the foundation for today's direct response industry--becoming a self made millionaire in the process.Joe's ads for the "Lazy Man" ran for years in every major newspaper and magazine in the United States... and most large foreign pa.