A business plan is your vision of where you want your business to go and how you’re going to get there. It’s a road map and, like a map, it helps to document the route on paper, rather than simply commit it to memory. A coherent, written plan is as important to your success as a set of blueprints is to a home developer. Without it, building becomes a chore. As indispensable as it is, unless you’re using it to secure capital or financing, it needn’t be overly complex and exhausting. So let’s ma.