The SKINNY on NewspapersUsing the paper is considered gospel by many
people in business. Use it wisely and it can be a
good tool.Remember, newspapers are passive, non intrusive
media. They tend to reach only buyers who are
looking for the product. They are poor at reaching
prospects before the need arises.Think about it, there are few times you have been
driven to go to a store to buy a product you never
heard of because you saw an ad in the paper. You
had to have an earlier impression about the.