Let me start off by saying I’m not a marketing guru or work for a fortune 500 advertising company. I don’t even have a marketing background. But if you don’t have money to blow on optimizing your site, then listen up.Search engine optimization guidelines are more mysterious than Michael Jackson’s bedroom. About once a week I read about how Google’s algorithm is changing. They must have a dozen mad sciencetists working around the clock. Google just wants to be the perfect search engine. That’s al.