Before you ever get on the telephone, send a marketing piece or
set up an appointment with a potential customer, you must first
identify whom that customer might be. To do that, you will need
to create an "ideal customer profile"—a profile of who would be
the best possible prospect for you and whatever you are selling.Be very specific. You are creating the model to which you will
match all prospects. The more specific you are, the easier it
will be to find those prospects. Look at the enti.