Act as if it were impossible to fail.
The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out. Every mind is a building filled with archaic furniture. Clean out a corner of your mind and creativity will instantly fill it.
Maybe they were terrorists!
The better part of valor is discretion, in the which better part I have saved my life.
But be, as you have been, my happiness...
Democracy is the recurrent suspicion that more than half of the people are right more than half the time.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.