Marketing
The Island of the Blessed
The Island of the Blessed
Britain has so far been anything but a mecca for bargain hunters. But since the British pound weakens, look for some online purchasers from the virtual market on the island. Biggest problem: Hardly any of the vendors shipped to Germany.
€ 1.0690 for a British pound - the price was so cheap before. By comparison, now costs 100 pounds just a little more than 106 €, you had eight years ago, still paying the equivalent of 168 € for it. What the British had almost crashes into a crisis of confidence is for a German buyer of luck.
On the face of great bargains beckon on the Internet, in part, the prices are really fantastic. Apple's popular iPod Nano MP3 player costs in the 8-gigabyte memory version on the UK Amazon site converted only 109 €. This is unthinkable for German bargain hunters, even the best currently available online is 128 € including shipping yet clear about it. The only problem: Amazon sells the MP3 player to Germany.
And so unfortunately it is with most bids: most electronics, but also watches, jewelry or shoes supplies from Amazon UK only within the UK. "There the case of electronic products are usually two problems," says Damien Peachey, spokesman for the British mail order company. "Most of us allow the contracts with the manufacturers only sell the equipment in the UK. In addition, there are often problems with different national regulations on recycling. "
At least a great offer can be ordered from Germany: The gaming console Playstation 3 from Sony costs, including three games, HDMI cable and sold the equivalent of 335 € including shipping. By comparison, Amazon Germany demanded € 399.90 for the PlayStation 3 with a game - but only with one game and no HDMI cable. As is also the purchase of a Warmgeratekabels no weight to power the Playstation with electricity. Or you can use a travel adapter.
So near and yet so far: from the wide Amazon offer from England, therefore, only a small part to have in this country. Besides computer games, this is about software, DVDs, CDs and books. And that Amazon is already relatively open - hardly a British online retailers seem to transactions with European customers want to make. And so Comparisons with PriceRunner care or other search engines for more frustration than joy.
At customs is not: Since the UK is a member of the EU, there are no customs duties. The VAT will not be set off, we just paid his taxes in England. But why did the British traders find it so hard? "I suspect that the companies simply have not yet responded. In any case, the prices for mainland Europeans were too high for many years, the market has indeed emerged only with the rapid decline of the pound, "speculates the spokeswoman for the German-British Chamber of Commerce, Jana Lindner. So the British have just slept through the market?
Precise wanted to respond to this inquiry, none of the big companies. The Dixons Store Group, one of the largest technology distributors in Europe, intends to concentrate its UK brands rather on its core business in the UK. So be tailored in terms dixons.co.uk distribution network, customer service and product range to market Britain.
European customers referred to the electronics giant to its international online stores. This includes Pixmania, an online brand that has the branch in various countries, including Germany. can acquire the problem: while British buyers in Dixons or Currys Pixmania-daughters, great art bargains to be German Pixmania customers be satisfied with much higher prices.
Example iPod Nano with 8 gigabytes of storage space in yellow: British bargain hunters pay the equivalent of 102 € at Pixmania, Dixons and Currys still 107 114.20 €. In the German Pixmania shop the same model but is available only for 130 €.
The big corporations give so the favorable exchange rate does not continue to users. The bears, however, especially for smaller shops the opportunity to work with German clients to advertise low prices. And who knows, maybe fall on one or the other so at some point, as its prices have become attractive also for the mainland.
Until then, must be limited to German bargain hunters, the German portals. But here are already raising substantial savings potential. What to consider when shopping online and how to get the best price, reveals the news.de shopping guide.
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Post je objavljen 06.09.2010. u 06:05 sati.