Marketing
Mr.Scruff - Ninja Tuna [2008]
1. “Test The Sound”
2. “Music Takes Me Up” (feat. Alice Russell)
3. “Donkey Ride” (feat. Quantic)
4. “Hairy Bumpercress”
5. “Whiplash”
6. “Nice Up The Function” (feat. Roots Manuva)
7. “Bang The Floor” (feat. Danny Breaks)
8. “Get On Down”
9. “Hold On” (feat. Andrea Triana)
10. “Give Up To Get”
11. “Kalimba”
12. “This Way” (feat. Pete Simpson)
13. “Stockport Carnival”
As any fool knows, Mr Scruff is more than just a DJ/producer. The bearded Stockport wonder is a cartoonist, purveyor of fine teas, club impresario, lover of fish (but not in a funny way) and general purveyor of a Better Way of Life for Right-Minded Club Folk. Mr Scruff has also sold a cool half million records whilst with Ninja Tune. Now the Mancunian maverick and label launch a new venture: NINJA TUNA. Instead of a traditional (dull, pointless, hopeless, life-sapping) album campaign, over the next 18 months Ninja Tuna will release various types of Scruff ephemera, intramedia and post-prandial devicing - music, clothing, merchandise, art, technology, widgets, wall vinyls, videos, refrigeration devices, you bloody name it.
If we can fit a wobbly cartoon of a potato person on it and render it with the production values of a space shuttle mission, then it might just happen. Think Apple Corps without the hippy pretension and bottomless pit of cash. Or think of Factory Records, only with more sealife and less dangerous drugs.
Just to ease you into things, release number one in this new venture is the most traditional - a single on which Scruff shows that all his music-making virtues are intact. Funny, funky, musically warm and astute, but with some of that cartoonish funfair atmosphere that makes every Scruff release a celebration, “Donkey Ride” is a collaboration with longtime cohort Quantic and pianist Andy Kingslow. Coming on like “Roobarb & Custard” on a day out with Ray Charles, it’s a green dog leading the blind kind of tune. Nuff said. Meanwhile, “Giant Pickle” slaps the biggest hip hop break up against hi-life keyboards and moody strings for the most moving ode to large vegetables killed by vinegar since…. erm, well maybe it’s a first. Unfeasible bass and cowbell snaps, this will move the floor. It’s not for us to say where….
Ninja Tuna - fishy business in an age of watered-down flava. Get collecting…
Link
Post je objavljen 28.10.2008. u 23:13 sati.