Marketing
Pink & Punk
Seonna Hong
Where does it all begin? The motherhood penalty starts in pregnancy, when 30,000 women lose their jobs, never mind what the law says. Labour did well on maternity/paternity leave and the right to flexible work, but few good jobs are part-time; 70% of recruitment agencies are told by clients to avoid hiring women of child-bearing age, says the Recruitment Employment Confederation. But no, it doesn't begin then, it begins in infancy, when little girls learn where they belong as soon as they draw their first breath. The pink disease is far worse than it was 20 years ago. "Princess on board", read the yukky signs in family cars. It's almost impossible to buy toys now that are not putridly pink branded or aggressively superhero male. Bikes, sleeping bags, lunch boxes, nothing is neutral now, everything Barbie and Bratz. Princess tiaras, fairy and ballerina dressing up, pink, pink everywhere - and it damages girls' brains. That's before you start on thongs for seven-year-olds and sexy slogans on three-year-olds' T-shirts.
A report from the American Psychological Association shows how sexualisation harms girls - and it's getting worse, more of it and more extreme. One study showed how anxiety about appearance harms brain function: girls were asked to try on a swimsuit or a sweater in a private dressing room, supposedly to give their opinion. While waiting they were asked to do a maths test. The girls given swimsuits did much worse than those in sweaters, as thinking about their bodies, mostly negatively, undermined their intellectual self-confidence.
Još za Pinkette.
PS. Gica bez greške koristi PINK za ružičasto. S ostalim joj bojama baš ne ide najbolje. Žuta i zelena, moja je pelena, to miješa. A iz nekog samo njojzi znanog razloga u zadnje vrijeme koristi riječ PANK za sve što neće. Sjediti na kahlici je PANK. Umivanje i pranje kose je PANK. Malo strpljenja općenito je PANK. Her name is Sheena. Sheena Ramone.
Post je objavljen 15.04.2008. u 11:05 sati.