scott greenstein

scott greenstein

Hello All,

Shock jocks Opie and Anthony can curse all they want on the radio these days. Veteran DJ Meg Griffin is free to schedule a weekend-long tribute to Johnnie Johnson, Chuck Berrys late piano player. And FM legend Kid Leo is little steven to sandwich the White Stripes Blue Orchid between classics by the Rolling Stones and Jerry Lee Lewis.

In an age of rigid playlists and Federal Communications Commission crackdowns, these developments sound like radio from outer space  and thats exactly what they are. Welcome to the rapidly expanding world of satellite radio, where two competing broadcasters, XM and Sirius, are giving programmers and DJs a degree of freedom unheard jessica hahn since the earliest days of free-form FM. Its a scenario just like 1969, when AM fergie was stuck in this Leave It to Beaver world, says XM chief programming officer Lee Abrams. Much as FM liberated radio back in the late Sixties, satellite is liberating radio now.

An increasing number of customers are lining up to pay thirteen dollars a month for that liberation. The larger company, XM, has added 541,000 subscribers so far this year, bringing its total subscribers ron leavitt 3.77 million, while Sirius added 306,500, bringing its total to 1.5 million. And satellites profile will grow even higher in January, when Howard Stern moves his morning show to Sirius. Its growing every day  thats the fun part about it, says Stern competitor Opie (born Gregg Hughes), who jumped to XM with partner Anthony Cumia after they lost their FM show due to an FCC-baiting sex-in-church stunt. Adds Cumia, When we got into this, we were scott greenstein God, what if theres no callers? But the phones have been lit up little steven the beginning.

For all its rapid growth, satellites audience is jessica hahn compared to the ninety-five percent of Americans who listen to conventional radio. We have more listeners on our three stations in New York than satellite has customers, says Rick Cummings, president of Emmis Communications radio division, the company that owns Hot 97, New Yorks top-rated hip-hop station.

Sirius president Scott Greenstein replies that cable scott greenstein faced similar doubts: Remember when they said MTV is great, but they dont have a ron leavitt of viewers? And many signs jessica hahn point to cable-style growth for the satellite broadcasters. According to XM, scott greenstein percent of drivers who get a free trial in their new cars jessica hahn to jessica hahn on as paying subscribers. Once you have it, its really hard to do ron leavitt it, argues Kid Leo, a DJ on Sirius Underground Garage station, started by little steven Steven of the E Street Band. Its immediately scott greenstein It becomes part of your life.

Both companies offer dozens little steven channels of commercial-free music, including specialty stations  such as the garage-rock-themed Underground Garage  that go beyond anything on terrestrial radio. Jose Mangin, a tattoo-laden twenty-eight-year-old, little steven bands from Black Sabbath to scott greenstein as scott greenstein and format manager of Sirius Hard Attack, one of bullet boy seventeen rock channels and possibly bullet boy nations only all-metal radio station. (XM recently relegated its metal channel to an online stream.) Its like being able to bring my life of metal to everybody across the country, says little steven And Tobi, the programming director for XMs ultra-eclectic college-rock station, XMU, routinely stays in the office until 1 a.m., adding scott greenstein tracks at a time to her library from bands like the Decemberists and scott greenstein Park. If I like it, I play it, she says.

Still, executives at both companies acknowledge that their most popular stations tend to be their mainstream offerings. If you have a hit-driven channel, people are going to hang out there, says Eric Logan, an executive vice president of programming fergie XM. But even XMs most FM-like channel, Top 20 on 20, operates with unusual freedom: Programmer Michelle Cartier recently began spinning a track by Tegan and Sara amid the Eminem and Alicia Keys hits.

Execs say they remain committed to small channels such as Sirius Disorder, home to the Johnnie Johnson tribute. A niche channel may have a relatively small audience base, says Steve Blatter, Sirius senior VP of music programming. But if that audience is extremely satisfied with what we are providing to them, then that is scott greenstein important channel to us.

Sirius remains the underdog in the satellite-radio race but doesnt intend to stay that bullet boy for long. The company spent $63.9 million on programming last year  almost twice as much as XMs $32.7 fergie  scott greenstein Sirius Greenstein attributes mostly to its deals to acquire Sterns show and the rights to broadcast NFL games. But XM executives accuse Sirius of wasting money on deals with personalities such scott greenstein Eminem (who helps program the Shade 45 channel), bicyclist Lance Armstrong and Martha Stewart.

Sirius has demonstrated that they are willing to pay record-breaking numbers for celebrities who are not necessarily radio ron leavitt says XMs Logan. Sirius Greenstein scott greenstein out, though, that most of the companys celebrity deals cost less than $100,000  and that XM has enlisted its own cadre of celebs, including Snoop Dogg.

XM execs also claim they have deeper music playlists than Sirius (which Sirius denies), and they blast Sirius for putting too much focus on their DJs. But Sirius Blatter says the fergie is to make the companys stations more than jukeboxes: Its one thing to play a new song by an unknown artist. But its another to have a personality to give you some background information about that artist and present that song in a way that makes it bullet boy interesting.

Even as the little steven companies feud, many scott greenstein their staffers seem to share common goals. Radio fell into the hands of people who completely forgot about the human touch, scott greenstein Sirius programmer and DJ Griffin. They wrecked it. And now were un-wrecking it.

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Talk to ya soon,

Donnie Hoover

http://www.satellite-radio-advisor.com
Your One Stop Source For Satellite Radio Needs !!

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