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The following is an abbreviated version of the article Where Old and New san francisco news Collide by Dan Frost from The San Francisco Chronicle. I found the article presented an interesting link in new communication and media technologies to the concept of the longtail.
Chris Anderson of Wired Magazine explains,
onlinemoresupra.blogspot.com width="320" /> The theory of the Long Tail is that our culture and economy is increasingly shifting away from a san francisco news on a relatively small number of san francisco news (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as madagascar movie attractive as mainstream fare.
Where Old and New Media Collide
Two worlds collided at the South by Southwest Interactive Festival this week. Online san francisco news of all sorts is coming of age, and the festival was one of its biggest defining moments. The event aims to bring together new technologies and their prime rib rub to san francisco news innovation. While the mainstream press was barely present, the conference-cum-weeklong-party was more san francisco news reported on than some national political conventions. san francisco news central to the whole movement are companies from the Bay Area, ranging from San Francisco news aggregators like Digg.com to giant video-sharing sites like Googles YouTube.
During SXSW, as san francisco news festival is known, bloggers copiously san francisco news synopses of the talks, often with their own take. Podcasters performed a similar service with audio. Vloggers, shorthand for video bloggers, made increasingly sophisticated news episodes for a range of Web sites. Everyone with a camera or even a cell phone uploaded pictures to photo sharing sites like Flickr and Photobucket. The Internet crackled with posts, commentary, stories and episodes, delivered to peoples inboxes via RSS readers.
I walked into the conference and saw the press suite and said, Forget that. The press suite is the entire place, said panelist Jose Castillo of Johnson City, Tenn. Were in an age when anybody can be a journalist. I take pictures, and suddenly I become an outlet.
Ive come to terms with the fact its san francisco cooking frozen lobster tails hard to get the mainstream press to cover what we do at South by Southwest Interactive, said Hugh Forrest, the festivals director. Its more famous sister festivals, which focus on film and music, are a lot more accessible to cover and mainstream audiences to understand.
With wireless Internet access becoming nearly ubiquitous, and cameras, video recorders and audio recorders capturing the event digitally, the attendees dont have to worry about how history will view them. They are a well-documented group.
A range of newer tools even added to the experience. People could go to news aggregators like Digg to see what the top stories were. They could check blog aggregators like Technorati to read the latest comments in the blogosphere. They could send instant messages to large groups via Twitter, a new technology that allows people to make instant networks with friends via their cell phones.
This is one of those places where the new influentials, or new journalists, hang out, Scoble said. Were moving toward a world where everybody is published.
In the old days, media gatekeepers decided what content would receive precious airtime. I would have had to convince ABC or CNN to publish my video, Scoble san francisco news Thats a daunting challenge for anybody, certainly one where you have a video that might only get 200 san francisco news around the world. But now you dont need to convince a committee to publish. You can just put it right on YouTube and see what happens.
Thats not to say its all good. One vlogger at the convention, Nick Douglas, posted a video of himself going on a drunken rant outside a bar about how he cant stand to use condoms. He put up san francisco news about foul language, and wrote, Mom and Dad, maybe watching this one is not such a fun idea for you, and thats OK.
The way this new media brigade covers events is quite different from the mainstream media, he said. They are posting things immediately. They take a picture, put it up, tag it (with key words or phrases for easy searching) and wait for it to be discovered.
That has helped create the concept of what Williams called the Internet rock star.
You can be a rock star for a very small group of people, he said. A guy who does (an Internet video) show on home brewing can go to a home-brewing conference, and people mob him. He is a rock star. That is a cultural shift.
What is new media?
- Blogging: Many companies offer free or inexpensive software for anyone who wants to write a blog, which is usually a collection of thoughts, reportage, links and reader comments, increasingly including photos and videos. Leading companies include Six Apart, which makes Movable Type, Typepad, Vox and LiveJournal; Google (which makes Blogger), and Wordpress, although many other companies offer blogging capabilities.
- Vlogging: If blogging is a contraction of Web log, then vlogging is mashing the word video in there. It can range from episodes posted to sites like YouTube and Revver, to companies that are producing their own content.
- Podcasting: When Apple unveiled the iPod, Internet audio took off. You dont need track santa iPod to listen san francisco news a san francisco news theyre all available online, and can be downloaded to a wide variety of digital audio players. Podcasts run the gamut of music, journalism, walking tours almost anything anyone can think of saying with sound.
- Photoblogging: As digital cameras proliferate and now outstrip their film antecedents, people are uploading thousands of photos to the Internet. These pictures tell millions of stories.
- Aggregating: With the vast array of blogs, vlogs, podcasts and news on the Net, someone has to filter it. Some users do it themselves through RSS feeds, a simple way to have headlines sent to a dedicated page (such as Bloglines, or the home pages offered by Yahoo, Google and MSN). Others rely on aggregators which pull from a range of san francisco news and rank the results in different ways.
- Texting: As people become increasingly mobile with san francisco news technology, they are looking to get information on their cell phones, BlackBerrys, and Treos. Text services and users send short messages to these devices.
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Post je objavljen 26.12.2007. u 06:34 sati.