philadelphia magazine

philadelphia magazine

Will Leitch, editor of Deadspin, heads the most popular sports blog on the web. There are other blogs, but there is only one Deadspin. Hes published two books, Catch and Life of a Loser (a memoir) and is currently working on two more to be published next year. He writes occasionally for the New York Times when hes not busy beingin his wordsthe stupid guy typing all day. Hes unapologetic and straight up honest when describing the cynicism of Deadspin and has been a force on the web since 1998. Like he says many times in the interview, we all have a different place on the web to make our objectives known the best we can. We have drastically different views on subjects but also share a commonality regarding others. I let Will speak without espousing my personal views for the most part with the objectives of TSF in mind. Any interview we conduct on The Starting Five will hopefully spur a candid but healthy debate. This conversation is no different. People, you know how we do here, so I hope you enjoy.

MT: Describe the transition going from the avant garde Black Table to the immensely popular Deadspin.

WL: Id been in New York for seven years and like a lot of people I came to New York to be a writerall pretentious, look at me. Basically, I found that it was incredibly hard to find good journalism jobs in New York. I ended up covering the financial industry. I covered Morgan Stanley. I dont know anything about Morgan Stanley and I dont care about anything Morgan Stanley so that made me a terrible person to be writing about Morgan Stanley (Will laughs). Myself and three other friends of mine that were covering financial stuff that we didnt know anything about became frustrated. We were like a lot of people we knew who were very good journalists and writers and no one was getting to see our stuff. We then started the Black Table, which was basically the four of us starting something of our ownnot waiting for someone to give us a shot. We were just going to put our own stuff out there and if people like it great. If not, then it was more fun than what we were doing during the day anyway. From there it took off, the Black Table took off and people kinda got into to it. Gawker mediawhich owns Deadspin along with Wonkett, Defamer and some other sitessaw my stuff and asked if I was interested in doing a site for them. They wanted to do a gambling site. (Will laughs) I think gambling is bad for sports. So I suggested they do a sports site. They were really hesitant at first, but I kinda mapped it out how the whole thing would work. They saw my vision for what it was and I somehow talked them into it. I think I got someone to drink enough alcohol.

Deadspin became an entirely different animal the minute it went live and people started interacting with it. Frankly, its a much better site with everyone else involved than it would be with just me typing.

MT: Lets denyse bui the Black Table. What was your vision for the site?

WL: The original idea was to find stories that journalists had written that had been killed from news papers and magazines that were good and didnt have anywhere to run. We as freelancers had that happen to us. We got so into it that we developed our own voice pretty quick to the point that most stories that would be killed werent what we would call a Black Table story. It was independent journalismcolumns and report pieces.

One of my favorite pieces we ever did was a story one of our reporters did where he went to scoville units different people who owned Port-a-potty companies. Those cats got some stories man. (Will chuckles)

MT: I bet. I hear that.

WL: (Will laughs) I never read that (type) story. I thought it was a very interesting thing. It was kind of funny because of the four editorsall of which were working lousy trade publication jobsone is at Esquire, one is at New York magazine, one is at Philadelphia magazine and&Im a blogger. So at least everyone else is doing well. (Will laughs) So, it was independent journalism on the web with us as wolfquest editors. There were assigned pieces. We took pictures. It wasnt a blog. It didnt even resemble a blog. We really took it pretty seriously. As seriously as you could take anything that you dont get paid for.

MT: Getting back to Deadspin, what are your goals and objectives for developing such a site?

WL: My main objective is to be able to continue to do it (Will laughs). The story I always as the story that got me excited about doing the siteto show there was actually a need for itwas the Michael Vick, Ron Mexico story. That happened before Deadspin. Its funny that people think we had something to do with the breaking of that story. It happened long before Deadspin. It seemed incredibly strange to me that Michael Vick (wasnt being pursued regarding this story). Michael Vick, at the time, was the most marketable athlete in the NFL, if not all of sports. The Smoking Gun came with this lawsuit that he had given someone herpeswhich is really not that big of a deal. He came up with the name Ron Mexico. Its just a very funny story. Two weeks after that story, no one picked it up. ESPN didnt pick it up. Sports Illustrated did a cover story on Vick two weeks after that came out and never even mentioned it? That just seemed insane to me. Thats exactly the type of story that sports fans would be talking about. So I realized that there were so many portals that a story had to get over just to get people to talk about it. That seemed crazy to me.

So thats one of the reasons why I started Deadspin. Because of all the conflicts of interests of your mainstream media organizations, it just wasnt getting through. So the goal was not only to get fans talking about these types of stories but to actually have the fans involved in the process. To not have this kinda pretend line between the experts in the media and the fans who paint their face, scream and have foam (#1) fingers. I never thought that was a very accurate representation of what fans actually were and I think my site has been able to prove that a little bit.

MT: Do you think fans care about the results of games or the off the field, behind the scenes gossip that is happening on the web en masse?

WL: I think its both frankly. I think the only differentiation about what fans care about and what fans dont is that the mainstream media has not been covering a lot of off field stuff.

Look, these guys are entertainers. Thats all they are. I think a lot of people that have been covering sports for a long time have this idea that we all want our athletes to be heroesdeified people that we look up to. I dont think thats the way people react to sports at all. They are paid entertainers. Fans are the boss. You never hear people talk about, well: Well I dont know why we dont let Tom Cruisess movies speak for themselves. Thats insane. No one would ever do that. For some reason we act like in sports that the act of being an athlete is such a sacred endeavour that we are not supposed to recognize that they are simply entertainersand thats all they are. They are very wonderful entertainers. Much of the entertainment of what they do is that it excites me to root for a great athlete. Lets not get carried away. They are entertainers. We pay them to entertain us. Thats their job. If their wasnt the fans paying for all this, then their wouldnt be anything. You see this when labor negotiations come up. Reporters talking about the story as if: Hey! How they gonna put up all this money? All the fans cant understand that its a delicate process? Who are the people that gave you all this money? One of the main problems is that when you have a career in sportswhether you are a player, athlete or a media memberyou by definition think that sports are more important than what they actually are. The average person that follows sports does so to get away from their every day lives. The only reason why they are succesful is that it distracts people from being at their desk job all day. Most people dont take it that seriously. They get excited by it, but its not their entire lives. You have to understand to take it with that seriousness otherwise ps3 update 2.10 are not talking the way the average fan follows the game. Thats one of the reasons people have responded to Deadspinor more accuratelywanting to become involved with what we do at Deadspin. It recognizes that its sports&OK&its sports. This is not rocket science. This is not world policy. This is sports and its supposed to be fun. I think when you are so close neti pot the game, you can get lost in that a little bit. Having worked as a sports reporter myself before doing this, I found what all sports reporters have in common is that they didnt seem to like sports anymore (Will laughs). What I got out of it in the first place is that this is supposed to be fun, its what I do so I dont have macys think about all the things in my life that are hard. I think one of the reasons Deadspin has been successful is that most fans feel that way and I know that I do.

MT: Deadspin and The Starting Five are at totally opposite ends of the spectrum. Our objective is to report defintively on the story that is not heard. Our point of contention with a lot of the blogs and other media aspects is that the true story doesnt get out and the athlete subsequently become a point of hatred.

WL: I agree with you. One thing Ive tried to do with the site is not to be a document for athlete misdeeds. I hope it doesnt come across that way. If it does then, its certainly not my intention. Theres a sitebad jocks. He does a good job with that site and works hard at it. Im not so much interested in that.

I agree with you. I think so much of that (athlete hatred) is&and you know how it is. Look at what happens in Boston in the reporting of Boston sports. Theres not a single story that any Boston reporter writes that doesnt have the subtle message, Do not challenge the Boston media! Thats the hidden message in every single one ot their stories. We are as much an institution as the team. Actually, youre not (Will chuckles). I try to get behind that away from that. Im just one guy doing the best I can. Certainly there will be stories that I miss and angles that I should be taking that I wont get right, but I certainly see your point.

MT: I read a lot your stuff when doing research for this interview. There seems to be a point of self deprication in your words. Is that by design or is that the person you truly are?

WL: (Will laughs) Well, I think its woefully truthful. I think one of the problems with mainstream media coverage is&Im sorry! Skip Bayless is not an expert on anything. Hes an expert on television and that is the extent of his expertise. Ive always disliked this idea that because someone has a press pass to games, it somehow gives them more knowledge than someone www.bloglines.com/blog/myblurnet watching the games at home. That may have been true forty or fifty years ago, but its not true any more. The whole paradigm in the way sports stories are covered by news papers are all based back on the ideal fifty years ago when the only way to find out what happened in the game was to get the paper the next day. Now, I can watch the game live. I can watch the press conference on the web afterwards. I can see the fans reaction immediately afterwards. The reason why the self depricating thing is perception is because Im fully aware that I dont know any more than any body else does. I thought the site would be extremely dull and also probably long if I said,  OK everyone. My name is Will and here are my opinions on sports. Please listen to them and rielle hunter react to them. Thats not fun. Thats not inclusive. It acts like I know any more than Final Destination one else does and I dont. Its less flunky. This self deprication thingIm an idiot like the rest and Im smart like the rest. I make no claims to know anything more about sports than the average fan does. Frankly, media people shouldnt be doing that either. I think its understandable when someone has been covering sports from the press box for thirty years to have this idea of self preservation to say, Listen average fan, you cant understand the game the way I understand it. I just dont think thats true because we can follow everything the media can. So thats where the self deprication thing comes in. Theres no doctorate in the study of becoming a sports fan. The media are fans just like anyone else. They like to think they are different, but they are not. They watch these incredible athletes do incredible things just like everyone else. Theres no difference between a professional fan and a smart fan. Thats probably where that comes from.

MT: Futuristically, how do you think the perception of the blogosphere has changed in relation to mainstream journalism? Do you still consider yourself a journalist?

WL: I do. I do still consider myself a journalist. Ive written for the New York Times. Ive written for the New York Times regularly. I think the notion of journalism vs. blogs is misconceived. Blogs are just a medium. Thats all they are. When television came around, news papers were like, Thats not journalism. So blogs are and arent journalism. Its just a medium. Some forms are going to be journalism based. Whether mine is or isnt Ill leave for everyone else to judge. To say that blogs arent journalism is like saying a comedy movie is different than television journalism. You are comparing two different things. I understand why a lot of mainstream news reporters can be a little nervous about the web. They spend years going into this idea that they are this gateway between athletes and the fans and all the sudden the fans say you know what, we can do this just as good as youif not better. Some can and some cant. Ive always been wary of just because something is on a blog that means its good. Like independent film. There are a lot of good independent films, but there are also bad independent films. You have to be good. If are good, people find you and I find that pretty exciting. I am not a journalism professor. I studied journalism in college. I might consider what I do to be journalism, but some might not. I dont know if Im the best judge of that. I think the definition of journalism has like a million different definitions anyway. When people say blogs arent journalism, it just doesnt make any sense. People are like in this one big circle saying, The blogs are coming! The blogs are coming! Every blog is different than any other blog.

MT: Lets talk about the commentary on your site. When you come to The Starting Five, theres usually this huge conversation going on about something or other. Deadspins comments usually are cynical one liners that are sometimes condescending jabs. Is it all about comedy or is it your readers reality of their perception of sports?

WL: First and foremost, its comedy. The comment section tends to be funny. By accident, sometimes there are serious conversations. I dont think that because some of those comments are funny means they are stupid. I think of the very good lines that were there after the story of Christine Daniels/Mike Penner, sports writer Los Angeles Times, who decided he wanted to be a woman. There was a great lineand a jokethat when Mike returns to the newsroom, shell find that her salary has been cut by 45%. Thats a funny line, but it actually says something there. I wouldnt say that every single comment is socially conscious, but theyre just commentsIts the web.

Frankly, very much to your sites credit, you guys are able to have serious conversations in the comments. I think that youll find that most sites arent like that. I think its impressive that you guys are able to foster that. I dont think that the comments under a Deadspin story are stupid to any stretch of the imagination. I think they may be magna carta glib sometimes. They may be going off my general concept of the sitewhich is this hellboy 2 trailer supposed to be fun and lets all be entertained by this. I certainly dont think that when you compare it to what you see on alot sites where everyone is calling each other names, screaming Jets suck and youre an asshole. Deadspin comments arent like that. No, theyre arent 1000 word discussions on large issues in sports. There are sites like yours that do that very very well. Deadspin just isnt that type of site. Im not smart enough or engaged enough to pretend I have a strong notion of truth than I do.

Ive always been about being the facilitatorits never been about my opinion. Its never been about heres what I think. Sometimes itll slip in because I write the thing all day, so of course. Thats never been the idea. Its been about pointing out very good stuff thats on the web, point out different view points, have fun and you can come to Deadspin and talk about it. So yeah, you will see more in depth discussions on your site and thats why your site is good.

MT: Thanks. I speak for all the fellas when I say that.

I was reading your John Rocker interview. In the interview you alluded that you didnt want your political leanings to be espoused through that interview. Was that a corporate thing?

WL: Oh no, I think Gawker would want me to be a little more political. I did go to journalism school. I do have my personal beliefs about a lot of this stuff. I just dont think the interview would have been served if I said, John Rocker, dont you think you want to apologize for what youve said? One of the best things about that interview was just to sit back and let him talk. I think you learn more about himand Im not saying thats good. I just think you get a better idea of what hes like. If I answered that question withregardless of my personal beliefs and lets say for the sake of this discussion that I happen to be politically Shark Tale Im a liberal and I disagree with you on this, this, this, this and this. Thats no longer an interview and no longer a discussion. Certainly, theres been nothing from Gawker about that. Its my personal choice. If you read the site on a regular basis and see my take on things, you can pretty much tell my political leanings. www.bloglines.com/blog/sharpwhytime best way to stop a fun sports conversation is to inject,  Oh by the way, sports suck! Or Hillarys awful! One of the good things about sports is that I can totally disagree politically across the board with someone, but if they like the Cardinals and I like the Cardinals, then we can talk. Im not saying that those political things dont matter because they do, they most certainly do and they cant be ignored. Lets simplify this for a moment, I was watching a Cardinals game with this someone. Id just met this guy at the game and during the game we were best pals. I thought the guy was awesome and could totally be friends with this guy forever. At one point, he started talking about politics and I didnt want to give him&aww fuck it, I dont care. He started talking about how much he hated that Al Gore was using global warming as a wig to get back into the spotlight. I thought that was about the dumbest thing that Id ever heard. I thought that it was a good thing that I was watching a game with this guy before this or I would have completely thought this guy was a moron. So no commands from Gawker and they definitely would like me to be a little more political, but you can pretty much tell where I stand if you read the site on a daily basis.

MT: Our readers are about the debate. If I would to pigeonhole our readers, I would say the majority are college educated. You alluded to earlier that you didnt think your readers are stupid and I dont think theyre stupid at all. I have to give you your props. I dont want to come across that way. What I will say is that TSF is about what happens on the field. They seem to really want to read about the stories that are missed and we try to give it to them real. I have to be honest with you. Right now, the majority of the media and the majority of the blogs have this contentious hatred towards athletes thats wholeheartedly unwarranted. How would you specifically characterize you reader?

WL: I really would feel uncomfortable trying to attach attributes because there are so many different readers that come to the site. There are a lot of people that come to the site that arent commenters. The commenters have become their own little circle. I agree with you in general. Im glad that your site does that.

I dont necessarily agree that there is this huge hatred towards athletes in the media. I think a lot of times they are painted unfairly. Frankly, Im sure Ive been guilty of that myself. Im sure that whoever writes about sports is also guilty. I also dont agree that every single person at Deadspin or every single person in the mainstream media is immediately like, Im out to get this particular athlete. I certainly know that that is not my intention. Im sure that people out there who do that would say that its probably not their intention also. It just comes down to the general idea that&listen I certainly dont claim to be an expert on anything. Like anybody else, you just go out there and do the best you do. Again, thats a nice credit to your site that you write about things that you feel very strongly about. One of the great things about the web is that people will find you if you have a strong view point and deliver it well, you will find people that will want to read it and Im sure you find that every day. Im sure we both want people to agree and disagree and thats the good thing about the web.

MT: We have some of the same readers and thats a testament to the diverse objectives of our sites. My problem is that when we do our reporting about any story we post we can come across as definitive. Sports presently is going through this tabloid state. The games that we love are being skewered to becoming a Roman Coliseum type atmosphere. We have our objectives and you have yours.

WL: Of course, thats the good thing about the web.

MT: Look, Im not trying to start an argument here because we have our bullshit commenters too. When I go on your site, you have a different standard for commenting. Is anyone permitted to comment on your site or is everything moderated?

WL: Once you have a commenting account, you can just comment. You do have to Paycheck an invite, but all you have to do is ask.

The reason why we do that and all the Gawker sites do this, is because inevitably you have someone who through a random google search find you site and without knowing anything about the site start throwing up comments like, You people are morons! Comments like that take out a lot of the fun of the comment section. You do have to have an invite but frankly its incredibly easy to get one. Theres a perception that its hard, but its not.

MT: How long have you been on the web?

WL: Deadspin has been live since September, 2005. I started my first journalism site which was called Iron Minds with a friend of mine in 1998. This is actually my first blog.

MT: Comparatively speaking, how has the web changed from then to now and where do you specifically see the web going?

WL: Well, its funny. If you were going to tell me that you thought the web was going to be like this in 1998, I would have thought you were insane. The cool thing about the web is that whatever your guess about what the web is going to be in three years, its going to be something totally different. Youtube is just over a year old. I remember a post about three months into the site where someone said, Check out youtube! Its amazing! Theres videos on the site Look how much its dramatically changed everything in the span of one year. You can probably count on more stuff that is user driven upcoming. I was recently on a panel of journalists (newspaper) and they were talking about ways to improve their site. They were saying, Hey fans, heres your turn to comment. I dont think people like to be talked down to like that. People dont like us saying that we are the gatekeepers and well occasionally let you slip into our site. I think youll see less Deadspins and more sites that have like nine or ten people working creatively together on their sites that have desk jobs somewhere else. Thats my best guess, but I guarantee you that I will be wrong.

MT: Discuss your upcoming book project and its origin.

WL: Its called God Save the Fans (HarperCollins). Its a series of amusinghopefully amusing, well find out but I can never tellessays about the world of sports. Basically about what the site has been trying to show. A fan empowerment type of thing. Look at any beer commercial. Look at any commercial on any type of sport ever. Every fan is characterized as this type of guy that cant decide between the hot girl and the beer. Every commercial paints fans as these cretins and face painting morons. I cant think of another industry that treats its customers like that. I think thats incredibly strange. The book is basicallyI dont want to make it sound to dry, academic or walky because its supposed to be funnyabout the fans paying for everything, so they are the ones in charge of all this.

ESPN and some of the other mainstream corporations have taken a lot of fun out of the game. Its not even done yet, so I have no idea if its good. Im just hoping.

MT: Explain why there is a need for more opposition to ESPN. Why are they really the only thing happening in sports?

WL: I think thats totally true. Its funny. Once I started Deadspin, I had absolutely no desire to work for ESPN. I think that was why I could freely call ESPN out on a lot of shit that people havent called them out for. I always think about what happened with Harold Reynolds. One thing that I thought ESPN did that was strictly like awful to Harold actually&Imagine if the Tampa Bay Devil Rays fired their general manager tomorrow. Reporters at ESPN would demand to know why that happened. ESPN acts like they dont have to give a reason like they are some Mom and Pop store around the corner. The fact is that ESPN has a hell of a lot more influence on the world katie segal sports than does the Tampa Bay Devil Rays. Because of it, theyve gotten so big amd shape the culture of sports so much, that they can basically shape the conversation, how its going to run and how people are going to talk about it. People are afraid to call them on it in case they have to work for ESPN one day. Or in case they have to promote something for ESPN some day. Youve seen people like T.J. Simers or Jason Whitlockwhatever your thoughts on them. Youve seen when theyve said something against ESPN, they get booted. When you have something that powerful that controls that much of the media with almost an empiring vibe about them, I think thats why you see more people getting their sports information from the web. They know that they have no television contract to hold on to or any stock holders to answer to. We can give it straight without having ulterior motives. Thats one of the reasons why people have turned against ESPN. Theyre huge! You cant think of sports nowadays without thinking about ESPN. Its just the way it works. No one was really challenging them for a long time. I dont want to get to carried away like ESPN probably gets 500 times more hits than I do and its probably considerably more than that. The world of blogs has gotten larger, but ESPN still crushes everything.

MT: Lets talk about Jason Whitlock for a minute. The majority of our readers absolutely abhor Jason Whitlock.

WL: Im not suprised!

MT: We dont think he has no place in the journalistic world speaking for specifically the Black race. There are other sites out there that have a Jason Whitlock appeal. Why do you think a lot of White readers agree with Jason Whitlock?

WL: Someone came out with a great piece about Jason Whitlock shortly after the Imus thing.

MT: It was Keith T. Clinkscales, general manager ESPN the Magazine.

WL: I can guarantee you why members of the White media agree with Jason Whitlock. Theyve been looking a long time for a Black commentator to say Al Sharpton is wrong and also rappers are wrong. Jason Whitlock is that guy. Thats why. I think anyone that says otherwise is fooling themselves. Listen the Imus thing&I dont know Jason Whitlock and I dont agree with a lot that he says, but the Imus thing was the best thing that possibly could have happened with his career. The White mainstream media has been waiting for a Black media personality to say what they feel and secretly cant say. I think that is without question true. Of course thats my personal opinion.

MT: Will my only objective here is to open up dialogue. Nothing more, nothing less.

WL: Like Ive said, I personally dont agree with a lot that he says. I did a post the other day about Charles Barkleys comments in The New Republic (subscription req.). Im not so sure I agree with him on the subject either. I joked that he and Whitlock should get their own radio show because they both have similar viewpoints on certain subject. I personally dont agree but what the hell do I know? One thing that I do think is that a lot of White media do do that. I think for a lot of White reporters, he was a breath of fresh air on the Imus story. They called it giving a differing perspective on the story. What it really was was finding again, a Black personality to say something they agree with. Thats my opinion.

MT: Where do we go from here and how do we as a total societywhen it comes to stories like thiscome to some sort of common ground?

WL: (Will makes some kind of noise signifying answering a million dollar question) How do we ever agree on anything? I am not a smart enough person to answer that question. (Will laughs) Im not even close. The hellboy 2 thing I can do is put up as many view points as I can. I kinda hint at the ones that I personally agree with. Thats something for your site to answer because you have stronger opinion pieces. Like I said before, I consider myself more of a facilitator. My personal viewpoints will come across and I think some of them have regarding Jason Whitlock. To ask me to come up with something every one can agree on, thats going to take a much better communicator than me.

MT: Presently, the viewpoints of a Pac Man Jones, Tank Johnson, Terrell Owens, Stephen Jackson seem to be the main points of reference when speaking about Black athletes. The Black community looks at the media reporting as one sided even though that 2% doesnt represent the entire race.

WL: I think thats completely fair. I think what you are saying is completely right. I think the Pac Man Jones thing four corners a really good example. I dont know if you saw the pdf that his lawyers put out appealing his suspensionwhich by the way I thought was kind of insane considering he didnt get convicted of anything. I thought that was a strange move by Commissioner Goodell. Another thing that someone brought up recently was that Josh Hancock (D.U.I. death) situation. I think he received more favorable coverage than what a Black athlete would.

(I recently commented during a recent radio appearance with D-Wil on Air America: Josh Hancock died, while only Darrent Williamss mother cried)

How do you fix that? You need a lot more smarter people than me.

MT: A lot smarter paul karason me too. Will, I dont want you to think Im in attack mode here. I just want to make sure certain points are brought up for the ensuing dialogue that hopefully will be spawned from this interview between your readers and ours.

WL: No, I dont think that at all.

MT: Deadspin is very successful in what you do over there. How many page views do you have any particular month?

WL: Last month was had 7 million page views and 5 million visitors.

MT: Wow! Those numbers speak for themselves. The proof is in the pudding. We hope to have those type of numbers one day bringing the type of fire that we do at TSF.

Comment on the recent handlings of Commissioners David Stern and Roger Goodell regarding crime in their respective sports.

WL: I think what tends to happens is giant rat they are answering to advertisers, more than answering to the fans and definitely more than answering to the players. Its my opinion, but I find it interesting that the advertisers are happy that Goodell is coming down so hard on the players. Hes coming down hard. Pac Man Jones got suspended for a year and again, wasnt convicted of anything. Goodell actually put in his statementand Im paraphrasingthat Jones should be careful how he lives his life. I thought that was a weird statement to have in there. Goodell is doing that because of Gatorade and Nike actually are who run the NFL. Personally, Ive always thought that the NFL Players Association should be a lot stronger than it is. Goodell knows that the union isnt as strong as it is in MLB. So when he hands down rulings like this, theres really no one to stop him. I guarantee you that the advertisers are happy about the commissioner crackdown effect. Im sure the players arent, but they dont have the power. I think thats why this is happening. I dont personally agree with it, but its going to take a major terrestial shift for that to happen.

MT: Barry Bonds. Theres a huge racial divide on Barry Bonds. Is it truly about our colleagues reporting on Barry Bonds, or is it something racial?

WL: I think saying either or is over simplifying it. There is obviously a racial component when you see the huge difference in perception among the races. I always thought it was strange when you hear Whites when they hear or see stats that its not about race. No, it obviously is a huge dichotomy. There is something there. To pretend that its not a divide is absolutely absurd. iran flag of really looking into a story, people become defensive? They say,Well, not me! Im not like that! Theres no racial aspect to it. Theres obviously a racial aspect. Why there is, I dont know. It speaks to something larger than sports. Larger issues than one stupid guy like me who types all day can answer. I think its very strange that the reaction to that story from most of the mainstream media has not been, Well, lets look at why this is happening. Instead, you get, Hey, were White, we dont understand this. We netmycom.easyjournal.com been racist in our coverage of this. Theres obviously something there. What percentage of it is (racism), I dont know. The perception of this is odd. Most peoples reaction has been to that idea. Not me. Not me. What it is? Dude, these are larger issues than Barry Bonds, steroids and sports.

I think ignoring them does nobody a service.

MT: Why do people hate Barry Bonds and dont know him?

WL: Its been the same way with any athlete that hasnt been cool with the media. Youre right. The only information most people have about Barry Bonds is because of what theyve read. Everybody thinks they know all of the story and they probably know none of the story. Some of whats been reported has been true and some of it hasnt. A guy like Bonds really hasnt had any use for the media. Hes been openly hostile to the media. When that happens, you are going to see media people go after him. Maybe some have done it with a racial subtext and maybe some havent. You also have some who have and havent realized it. I dont think its a big steriod thing as to why people dont like Bonds. There has been players who have been implicated that are not as unpopular as Bondsboth White and Black by the way. Gary Sheffield has been implicated almost as much as Bonds has, but people do not hate Gary Sheffield like the hate Barry Bonds. I think the reason for that is Sheffield is not openly hostile towards the media like Bonds. Steriods is being used as an excuse to Star Trek: Nemesis Barry Bonds. Alot of people hated Barry Bonds long before he allegedly started using steroids. He was unpolular way before all that. Its like, Now I have another reason to hate him.

MT: Do we have a responsibility as bloggers and what would you say to someone who wants to start their own blog?

WL: If you are going to start your own site, take it seriously. You have to care about what you are doing. There are blogs out there where you can tell that people didnt really put that much into it or kind of dashed off on something and not really put a lot of thought into it. Then, then wonder why no one is reading their site. I think the best way to do it is to be regular and to do it if you have something to say. Have something to add. The best advice I can give is to be serious. If you work hard, you are regular, you work hard to get better, and its good? People will find you.

MT: Thanks Will. Good luck to you.

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Post je objavljen 21.12.2007. u 23:31 sati.