Marketing
Suze i pingvini
Michal Cihlar
: QUESTION OF THE WEEK
Desperate Times
Last week we asked for stories of desperation:
http://b3ta.com
* PENGUINS - "I think I was 9 or 10, sat in the back of the car. Idly gazing out of the window I saw a guy come half running, half tripping out of Kwik-Save. He looked slightly different; a look I'd later discover was caused by Downs Syndrome, but that didn't matter.
The thing that struck me so hard was the look of pure determination on his face: clutched lovingly in both of his hand was a single packet of Penguin chocolate bars. Seven individually wrapped bars wrapped in one long pack.
The moment he was out of the store he started to tear at the cellophane wrapper. He'd clearly been looking forward to them all day. He'd been and got them, they were all his, and now... Now it was all going wrong.
The plastic packaging seemed to be impervious to his efforts. He was a strong looking guy, but he simply didn't seem to have the knack of opening them. He must have only tried for 10 or 15 seconds with the package skittering around in his fingers, but during this time his determined expression went through joy, desperation, utter panic, and then, horribly as tears welled up in his eyes - total and utter crushing defeat. He sat on the pavement not three meters from the car and, clutching the penguins to his chest, started to sob and cry.
I looked out of the window, hands pressed against it and completely powerless to help. My dad dropped the clutch and we began to move again. I begged him to stop: I wanted to show him I cared and open his penguins for him, but dad said we had no time.
Sat here, 20 years on, I can still see his face in every detail, and the frustration of it all makes tears well up and puts a lump in my throat."
(Humpty Dumpty was Pushed)
Post je objavljen 23.11.2007. u 23:26 sati.