Marketing
Demel's history part 2
- The most prestigious interior decorators at the time, Portois and Fix, were given the job of designing the interior of the Demel in a Rococo style.
- In 1918 the Austrian-Hungarian monarchy collapsed; in the Demel however time seemed to have stood still. Anna Demel watched with an eagle’s eye that the old traditions and order were kept to. Even though it was forbidden and penalized, Anna Demel made sure that the emblem "K. u. K. Hofzuckerbäcker" (“Imperial and Royal Court Confectionary Bakery”) remained on both the portal as well as on the chocolate boxes and candies.
- Anna Demel was awarded the title of ‘Kommerzialrat’ (Councillor of Commerce) in 1952, becoming the first woman to receive this title. In 1956 her adopted daughter Klara Demel took over the reigns of the Court Confectionary Bakery.
- After Klara’s death in 1965 her husband Baron Federico v. Berzeviczy-Pallavicini managed the Demel. The highly-gifted artist and pupil of the “Wiener Werkstaetten” set up the ornately designed displays as well as creating the fine packaging art that both still exist today.
- In 1972 Federico von Berzeviczy-Pallavicini sold the family firm and worked in Italy and New York as architect and artist.
And now....so it's not history ONLY, here's a preview of a beautiful Russian punch cake (biscuit, pastry cream, rum, meringue) served at Demel on regular basis. I unfortunately haven't learned how to pipe this design yet, but with a little practice, there shouldn't be a problem. I have 3 months ahead of me :))
Post je objavljen 17.10.2007. u 20:52 sati.