Marketing
Nargila
Mnogo toga se reprizira i reizdaje: filmovi i serije na TV-u, knjige, stripovi...
Odlucio sa reprizirati jedan stariji post o nargili (uz ispravke), buduci nargila iako tradicijski popularna stoljecima, kod nas postaje sve prisutnija.
Veliki sam ljubitelj pušenja nargile. Prošlo ljeto* bijah na bliskom istoku i istinski sam uživao. Puše svi, od žena do muškaraca, neovisno o dobnoj starosti, čak i djeca.
* Prije tri godine
Nargila je u biti fenomen, autohtoni simbol orijenta, od Turske, preko bliskog istoka, sve do Afrike.
Oni koji su pušili (ili puše) nargilu, znaju o čemu pričam, a drugima ozbiljno preporučam uživanje u ovoj specifičnoj napravi .
Npr. u Jordanu (gdje sam boravio) najobičnija nargila (oko 1 m visoka) košta oko 70 kuna (čuo sam da se u Zagrebu ista takva prodavala za 900 kn).
Zatim, tu je duhan. Postoji običan duhan za nargilu (vrlo grubo rezan) i najpopularniji vočni, koji nema katrana, nikotina svega 1% i prirodnu vočnu melasu. Oni divno mirišu pri pušenju, a nakon pušenja ako soba nije prozračena ne ostaje nikakav neugodan miris, kao što je to npr. slučaj s lulom ili cigarom. Fascinantno.
Ukoliko namjeravate nabaviti nargilu, pravilo je ako koristite vočni duhan da u keramičku kapu na vrhu nargile stavite duhan i isti obmotate alu folijom. Na foliji se iglicom izbuše rupice, jer se na to stavlja ugljen. Folija se stavlja zato jer je vočni duhan jako vlažan.
Suprotno tome je obični, nearomatizirani duhan. Na njega ugljen ide direktno, ali on se mora prije uporabe navlažiti vodom i malo zgnječiti u ruci.
Mnogi povezuju nargilu s pušenjem hašiša. Jest, nekad se tako pušilo, vjerojatno i danas, ali službeno je to strogo zabranjeno. U arapskim zemljama su za pronađenu drogu predviđene vrlo teške kazne. Tako da ako vidite da netko puši nargilu, nemojte pomisliti da se netko obavezno i drogira.
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Iz web tiska
Nargile : A Puff on History
(reprinted from the Turkish Daily News 3/3/97)
One of the oldest and deep rooted traditions in Turkey is the Nargile (Hookah), with both men and women finding great pleasure in smoking the waterpipe. The nargile started a whole new culture which endured for many, many years. Even today the nargile gives enjoyment to a special breed of smokers. The original nargile came from India, but it was rather primitive as it was made out of coconut shell. Its popularity spread to Iran and then to the rest of the Arab world.
But it was in Turkey that the nargile completed its revolution, and did not change its style for the last few hundred years. The nargile became a very important part of the coffee shop culture, finding its popularity in Turkey around the time of Murat the IV'th, 1623-40.The joy that the smokers received from this very simple yet beautiful smoking apparatus was unbelievable. Rules were created even for lighting the pipe, and if a professional smoker saw anyone lighting it the incorrect way, the culprit would be told in no uncertain term " Do yourself and the sacred nargile a favor and put out the coals by blowing into it.
"The nargile itself consists of 4 pieces which are as follows: Agizlik (mouthpiece), Lüle (the top of the nargile), Marpuç (the tube) and the Gövde (the body of the pipe which is filled with water). All pieces of the pipe were produced by special craftsmen, who were named after the pece they produced. Even today, the areas where these craftsmen used to concentrate are called by these names, such as "Marpuççular."Lüles were generally produced in Tophane by Lule makers and the govde's (bottles) were manufactured in Beykoz. These govde's were a unique exaple of Turkish handcraft and were decorated with floral motifs. Some were made out of silver or crystal. The agizlik's (mouthpieces) were generally carved out of the top of quality amber, because people in those days believed that amber was not the because people in those days believed that amber was not the carrier of germs.
Not all tobaccos qualified for usage in the nargile, and only the dark tobacco imported from Iran found favor with the nargile user. This toabcco was washed several times before use as it was extremely strong. Only oak charcoal was used to be placed on the top of the tobacco. Some professional nargile smokers used certain fruit, like sour cherries or grapes in their govde just to enjoy the motion it created in the water. Other people enjoyed adding pomegranate juice or rose oil to their water for added flavor. The nargile smoker hated anyone lighting their cigarettes on their nargile fire because they felt it disturbed the rhythm of the burning charcoal.
The nargile was so popular and fashionable with the elite ladies of the 19th and the beginning of the 20th century, that it became the in thing to be photographed with a nargile. If you wanted to be the hostess with the mostest the nargile was a must for popular afternoon tea and intellectual gatherings. Unfortunately like most wonderful things from the past, the nargile suffered a decline with the availability of the cigarettes. But still today, one is able to find a special type of smoker that would only find their enjoyment from smoking the nargile.
© 2003-2004, The Hookah L.L.C., Glendale, CA
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O duhanu
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Massell (Molasses)
Source: Nakhla
The massell is a kind of tobacco used in smoking the shisha (Nargila, Argila, Boury and Gouza). It is a blend of international tobacco leaves. This blend gives a special flavor and taste with the additives of molasses extracted from sugarcane and other additives. The Authorities of Measurement Standards have decided on those additives, so that it will be adequate for smoking.
The usage of massell in Egypt was introduced with the Ottoman's occupation by the beginning of the 19th century. The idea was initiated from the Ottoman's vision whilst smoking the shisha they brought in with them from Turkey. They used to smoke what was called " Tombak"; a kind of tobacco planted in Turkey and Iran and where its preparation does not include and technical process (craft) and its quality depends on the kind of tobacco used.
By that time the Egyptians were fond of imitating the Turkish for what they have seen of development in the various areas that accompanied their existence; in the fields of industry, agriculture and culture.
The problem for Egyptians was from where to bring the shisha and the tobacco?
Thus they started to think in making a replacement for it. They brought a coconut fruit and made two holes to extract the syrup inside and then they used a bamboo stick as a substitute for the rubber tube. The haggar was made of burnt clay, where you place the tobacco on. Thus the process of producing the shisha was launched successfully and the Egyptians named it Gouza as an autonomy to the name of the coconut fruit in Arabic.
The Egyptians started to think in bringing the tobacco, by that time there were many people working in selling the rolled cigarettes. It was a flourishing trade by that time. It was known that the tobacco used in the rolled cigarettes was cut in fine layers, different than what was used by the Ottomans.
During the trials for smoking the shisha, the tobacco was not stable on the haggar, thus they failed in imitating the Ottomans.
In one of the trials, one of those who loved smoking was having his dinner; bread and molasses extracted from sugarcane which was a very popular dessert in Egypt. He was trying to fix the tobacco, then an idea occurred to him to use the molasses for being sticky to give the tobacco texture; the process ended successfully. The most important thing is that it gave the smoker a distinguished flavor whilst smoking, thus the new method of smoking started which was mixing tobacco with molasses (extracted from sugarcane) thus was named massell.
The manufacturers and traders observed that this method started to be so popular in Egypt and hence started to think how to develop it to be valid for smoking and in packets which will facilitates usage. They used names to be so close to the nature of the Egyptian consumer who were mainly by that time the farmer, thus they gave name to it as trademarks; the palm, the cow, the rose, the canon, etc.
This industry developed, whether in massell which got various flavors and kinds. Competition increased too between the working companies in this field and the most important thing became the know-how of the product. As development took place with the massell it took place too with the shisha till it reached what it is presently.
With the advent in the 20th century whereas of smoking and the discovered harms of smoking cigarettes. Like what happened to the international companies of great concern to the studies to decrease the harms of smoking, the massell companies started to think in ways to decrease harms albeit the massell is less harmful then the tobacco cigarettes.
By mid eighties, one of the Egyptian companies started to develop the massell products, thus the production of new brands and kinds with new specifications. In addition to the decrease of nicotine percentage till reaching the ceasing of tar totally. They added flavors to the massell like apple and other fruits. The target of these companies was to attract the cigarettes smokers to the massell.
© 2003-2004, The Hookah L.L.C., Glendale, CA
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Samo neke varijante duhana na tržištu
* Double Apple
* Cherry
* Mixed Fruit
* Apple
* Apricot
* Peach
* Banana
* Mint
* Sweet Melon
* Strawberry
Susreo sam i capuccino, grožđe itd.
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Osnovni dijelovi nargile
Baza ili tijelo nargile je boca u kojou se stavlja voda. Sve ostalo čine:
pipa ili cijev za pušenje
to se natakne u poseban utor na vrhu boce.
Plitica, plata ili tanjurcek
Stavi se na vrh a na nju keramička kapa. To je zato da se ugljen koji se nalazi na kapi ne rasipa po podu.
Keramička kapa
Na nju se stavlja duhan.
Štitnik
Stavlja se na vrh svega (pokriva kapu s ugljenom). To je u biti zaštita od vjetra tako da ugljen može što duže goriti. Uobičajeno trajanje žara duhana (pušenja) je do max. 50 minuta.
Filtri
Stavljaju se na pipu za pušenje. Najviše se koristi kao filter ali osnovna namjena je da se ako ima više pušača namjena je higijenske prirode.
Ugljen
Možete koristiti briket koji je najbolji jer najduže drži, ali najbolje je koristiti originalni ugljen za nargilu. Postoji i mali briket namijenjen onima koji ne mogu zapaliti vatru. Taj ugljen sa samo zapali šibicom ili upaljačem i za par minuta spreman je za pušenje.
Hvataljka za ugljen
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Eto nadam se da sam vam malo pomogao u razumijevanju fenomena nargile. Iako će se nekome možda učiniti neobično, vjerujte mi, ovo se kupuje jednom za sva vremena. Osaim naravno potrošne robe, poput pipe, ugljena i duhana
TIPS & TRICKS
Ima jedan trik. Voda koja se stavlja u bocu, puni se do polovice. Vi možete umjesto vode staviti i vino, rakiju, Coca Colu, pivo..., i tu su opet dodatne arome u pitanju. Mostafa sve zna, taj koji mi je to sve i rekao.
Ovako izgleda autentični nargile coffe shop, u tradicionalnom dijelu Ammana, Jordan, za razliku od modernih i čistih mjesta. Ovo je tradicija i svakodnevica (iako na slici nitko u tom trenutku nije pusio nargilu).
Post je objavljen 09.10.2007. u 11:26 sati.