Nikad nije uloga pop/r&b/hip hop/rap producenta u glazbi bila toliko velika kao danas. Ili barem toliko naglašavana. Producenata je sve više, probijaju se na temelju jednog hita, a svoje cijene podižu i do vrtoglavih milijun dolara po pjesmi. Nije to zapravo nimalo čudno jer većina danas preuzima ogromnu ulogu. Odabiru pjesme za albume, aranžiraju ih, a neki i pišu tekstove. Današnjom glazbenom scenom vladaju uglavnom imena koja su poznata dugi niz godina:
TIMBALAND - Aaliyah, Missy Elliott, Justin Timberlake, Ginuwine, Nelly Furtado, Brandy
JERMAINE DUPRI - Mariah Carey, Usher, Monica, Janet Jackson
THE NEPTUNES: Pharrell Williams i Chad Hugo - Kelis, Britney Spears, Nelly, Justin Timberlake, Jay-Z, Snoop Dogg, Mariah Carey, Beyonce
RODNEY JERKINS "DARKCHILD" - Brandy, Monica, Destiny's Child, Jennifer Lopez, Whitney Houston, Beyonce
MAX MARTIN - Britney Spears, Pink, Celine Dion, Kelly Clarkson
BABYFACE - TLC, Boyz II Men, Whitney Houston, Toni Braxton
Dr. DRE - Nas, Eminem, Snoop Dogg, Jay-Z, Busta Rhymes, 50 cent
JIMMY JAM & TERRY LEWIS - Janet Jackson, TLC, Usher, Mariah Carey
No treba spomenuti neke manje poznate, koji su se proslavili tek nedavno ili čije vrijeme tek dolazi. A među njima su imena koja će biti zaslužna za velik broj nadolazećih nam hitova:
RICH HARRISON - Amerie, Beyonce, Jennifer Lopez, Destiny's Child
STARGATE: T.E. Hermansen i M.S.Eriksen - Ne-Yo, Beyonce, Mario
SEAN GARRETT - Usher, Destiny's Child, Beyonce, Mary J Blige
LIL JON - Usher, Ciara, Amerie, Petey Pablo
SCOTT STORCH - Christina Aguilera, Beyonce, 50 cent
BRYAN MICHAEL COX - Usher, Mariah Carey, Mary J Blige, Danity Kane, Jagged Edge, Monica
JUST BLAZE - Busta Rhymes, Fabolous, Jay-Z, Kanye West, Mariah Carey
JAZZE PHA - Ciara, Nelly
RYAN LESLIE - Cassie, Donell Jones, Danity Kane
9th WONDER - Destiny's Child, Mary J Blige
SWIZZ BEATZ - Beyonce, Busta Rhymes, Cassidy, Eve, DMX, Jay-Z
COOL AND DRE - Christina Milian, Joe, Ja Rule, Mystikal
ROCKWILDER - Christina Aguilera, Kelis
THE RUNNERS - Ludacris, T.I., Rick Ross
DANJA - Justin Timberlake, Nelly Furtado, Fantasia, Danity Kane, Katharine McPhee
DRE & VIDAL - Ciara, Mariah Carey, Amerie, Usher, Destiny's Child
will.i.am - Fergie, The Pussycat Dolls, John Legend, Nas, Ciara
TIM & BOB - Brian McKnight, Tamia, Bobby Valentino, Joe, Donell Jones
KARA DIOGUARDI - Christina Aguilera, Avril Lavigne, Jewel, Kelly Clarkson
POLOW DA DON - Ciara, Jamie Foxx, Kelis, Rich Boy
KANYE WEST - John Legend, Janet Jackson, Mariah Carey
JOHNNY DOUGLAS - Kylie Minogue, Jennifer Lopez, Amerie, Gabrielle, Eternal
SOULSHOCK & KARLIN - Whitney Houston, Fantasia
JONATHAN J.R. ROTEM - Destiny's Child, LeToya, Rihanna, Mya, 50 cent
Post je objavljen 02.05.2007. u 16:30 sati.