Enviropreneurship (ENVP) - novi oblik poduzetništva
Evo jedna mala novost za sve koji se bave održivim razvojem, društvenom odgovornošću i ostalim srodnim pojmovima. U Hrvatskoj se o ovome već duže vrijeme govori, međutim jako malo nevladinih organizacija usvaja koncept u svoj način rada. Moram priznati da je i meni koja sam radila u udruzi, a sada u profitnom sektoru teško ovo razumjeti i prihvatiti. Jedno je sigurno, a to je da je ovo hvalevrijedna inicijativa koja bi dobro došla i Hrvatskoj kako bi napokon postigli partnerske odnose između različitih aktera u društvu koji se razumiju i svjesni su tuđih potreba i mogućnosti, a ne samo da se konfrotiraju.
If “Green Business” (by any other name) means business embracing the concepts of environmentalism, then Enviropreneurship (ENVP) means environmentalists learning the concepts of business. ENVP is about “bringing market principles to resolve environmental problems.” It encourages market-based solutions to environmental problems by educating environmentalists principles of economics and market.
It’s on the opposite end of the Economics-Environment spectrum to Social Entrepreneurship.
So ENVP is not when the local factory incorporates green productions methods, but when the Greenpeace folks learn market principles. Either way, it puts business and environment in one bed, ending a long divorce.
The Property and Environment Research Center (PERC) holds an Enviropreneur Camp in Montana State University and offers programs for journalists, academics, conservation leaders, and other stakeholders.
A revolutionary concept that should replace confrontational activism with solution-oriented approach to environmental protection.