Marketing
Aguilera Pitches for Pepsi
Coca Cola-lover Christina Aguilera has switched sides, after signing up to appear in an advertising campaign for soft drink giant Pepsi.
The singer, who claimed to be a lifelong Coke drinker when she was a part of the company's Latin America campaign, recently shot a commercial for Pepsi, which will also only air outside of this country.
The commercial sees the pop star donning a feathered tiara, sarong and a swimsuit, but representatives at Pepsi have refused to divulge what the concept is, reports MTV News.
A spokesperson for the company says, "Aguilera has truly encapsulated the 'Dare for More' approach."
Aguilera follows in the footsteps of Britney Spears, Beyonce Knowles, Pink and Jennifer Lopez, who have all appeared in ads for Pepsi. 
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Post je objavljen 16.10.2005. u 09:29 sati.