subota, 15.01.2011.
Be a Resource to a Reporter
You know you need the media, especially if you run an online business. If you, or what you offer, is a news story, you’ll be perceived as an expert and gain credibility and drive potential customers to your website.Before getting into public relations and marketing, I was a television reporter. People would call me all the time, trying to pitch a story for me to cover. So how did I choose? Unless the news was a hot story, I went with the people I relied upon as a resource. And it turns out, I.
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